Apple have turned up the heat on their rivals with the release of the new version of Apple TV which aims to challenge the on demand/live TV market.
The media streaming device costs £129 for the 32GB one with it costing you an extra £40 at £169 for the 64GB version.
The biggest game changer for the new set-top box is third-party apps.
Previously, it only came with pre-approved services like Netflix and Now TV but now anyone can develop apps for the service.
Elsewhere, there is a touchpad designed for navigation as well as playing games.
Christmas present sorted.